Business / problem drafting - Draft
Starting with a well defined and understood jobs to be done can save a lot of time and drastically increase the quality of the project.
The goal of this step is to come up with a new jobs to be done, tackling a real problem to solve.
Framework
- Duration: 2 weeks
- Input: A hint or nothing nasdaq
- Output: A problem ready for 2-business-design
- Example: 1-business-drafting-example
- Template: xxx
Sequence
- Define the innovation-scope
- Identify and define the customer-segment
- Check the innovation scope filter
- Identify the different dimension of the combination of your Innovation scope and Customer segment.
- Write 5-7 jobs to be done, all tackling a different dimension.
- Flag the most relevant Jobs to be done - to help you focus on later on.
- Good practice: write down your thoughts, your first opinion, ideas, sparkles, risks, …
- Identify and list all your easy access leads you have in mind for the Draft interviews.
- Run the Draft interviews. You might discover new Jobs to be done, or reprioritize your flagged ones.
- Did you discovered a new Jobs to be done ? Please, try to run 1 or 2 more Draft interviews.
- Are you feeling excited you think you have something ? Create a One pager.
- Present your One pager to the team.
Next steps: Business Design
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