Platza frame

Innovation scope: E-commerce shopping experience

Customer segment: Online shoppers, windows lickers

Innovation scope filter:

• Market big enough ? yes
• Willingness to pay ? High

Dimensions:

• Curation
• Personnalized experience
• Browsing experience
• Inspiration
• Decision making support
• Gamification

Jobs to be done:

• Curation: When I open an e-commerce site, I want to quickly see items that match my aesthetic, so that I don’t waste time filtering through irrelevant stuff
• Personalized: When I open an e-commerce website, I want to see only brands and products I’m looking for, to not waste my time with scrolling and filtering.
• Browsing experience:

Innovation scope

The innovation scope is in the e-commerce shopping experience.