Jobs to be done
A jobs to be done by a specific Customer segment that can be a business or a client can be written as follow.
When I trigger, I want to motivation / job step, to desired outcome >
What is a Job to be done ?
The job to be done approach offers a unique lens for viewing the people you serve. Seek on what people try to achieve, in a given circumstance
A Customer segment will hire a solution to get a job done. It’s important to focus on what they want and need instead of the solution or product.
A definition could be:
The process of reaching an objective under given circumstances >
- Process: Highlights the dynamic nature of getting a job done.
- Objective: Reflects the functional nature of a job. It differs from a goal that is usually associated with broader aspirations.
- Circumstances: The given context in which a job has to be done.
The three pitfalls:
- Associated to a technology, a solution or a product.
- Not getting the right level of granularity. A job to be done is part of an Innovation scope.
- Not making the difference between the objective and the outcome
(Experiencing information - Jim Kalbach)
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